Jolly Java Essay

Jolly’s Java and Bakery Jolly’s Java and Bakery For the SWOT analysis, I chose evaluate the business plan for Jolly’s Java and Bakery. JJB is a bakery and coffee shop managed by two partners, Austin Patterson and David Fields. The company offers a broad range of coffee and espresso products at competitive prices, all from high quality Columbian grown imported coffee beans. In addition, the bakery will provide freshly prepared bakery and pastry products at all times during business operations. Catering to all of its customers by providing each customer coffee and espresso products made to suit the customer is a top priority. During the SWOT analysis, I discovered the strengths, weaknesses, opportunities, and threats for the company. The background experience of the owners strengthens many areas in the business plan. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, BuzzCups. With this experience, the owners could address a well thought out start-up plan. The problem with hiring a majority of part- time workers is stability. Most responsible and dependable people are not able to balance their daily expenses with only a part-time job. They would require a second job which can affect the work environment. The retail coffee industry in the United States has experienced recently rapid growth. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year. With minimal levels of competition in the immediate area, JJB is presented with the opportunity to take over the industry.